Madison

Wisconsin’s highly livable capital and a thriving college town

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Discover Madison's Real Estate

Madison, Wisconsin has just about all of the things that make small cities so attractive. With a downtown core located on an isthmus between two lakes, there are views of the water almost everywhere you turn in the city. With one of the best public universities in the country, Madison ranks as one of the most educated cities in the US. Despite being the state capital, it retains a strong small-town feeling and has a young and dynamic energy to it.

Culture, History, and Business

where the city center stands now. When the Wisconsin Territory was formed in 1836, Judge Doty campaigned aggressively to have Madison made the capital, which it was. The city grew during the 19th century and it was an important base for the Union Army during the Civil War. In the 20th century, Madison became a hotbed for the counterculture movement of the 1960s and 1970s. The University of Wisconsin-Madison saw many anti-Vietnam War protests and Madison remains a very liberal and progressive city to this day.

The economy largely depends on the university and the city’s status as state capital. The university and state government are by far the two biggest employers in the city, which helps create a stable local economy that is largely protected from national recessions. Because Madison is one of the most educated cities in the country, it has also attracted a large technology sector, which has helped increase the average income in the city.

Real Estate Appeal

Madison regularly ranks as one of the most livable cities in the United States, with low unemployment, a growing economy, high wages and great affordability. The city is growing quickly and new real estate developments—especially condominiums—are being constructed. Young families are buying homes in the city, while young professionals are eager to rent or purchase condos or apartments.

Thanks to the presence of the University of Wisconsin-Madison, the city has a very large student population. As a result, real estate investors considering investing in rental properties will find the student market to be especially lucrative. Home values have also been rising at a healthy rate and there are plenty of opportunities for long-term investment properties for those who prefer to buy, hold and sell real estate.

Explore Madison's Real Estate

Why You Should Invest in Madison in 2020

Wisconsin’s state capital retains its small-town charm, but with plenty of big city amenities. Often ranked as being one of the cities with the highest quality of life in the US, Madison has...

Best Places to Buy Real Estate in Madison

Madison is a city that takes great pride in its neighborhoods and community feel. The city is divided into 99 neighborhoods, each with its own neighborhood association. These associations strive to improve the...